Do this, type in your name or company name in Google. Check the first 10 listings from the Google search. Given the variable of name commonality, you will probably see a Facebook profile, your Tweets, maybe even a LinkedIn resume. Maybe you will see a post from an article you had written, posted and have lengthy since forgotten. Wait, what if you observe something embarrassing, slanderous, private, or just plain wrong?
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Now, imagine this… what if a prospective customer, company or love interest sees these types of links? Would you be embarrassed, crazy, or outright enraged? Because of this, several will turn to reputation management firms in hopes of managing your presence in search results. This tactic of Status Management is without question hazy at best. Reputation Management is used in order to either smother or remove a good inaccurate post, or used by unscrupulous individuals attempting to cover up shady actions.
Reputation Management is used with the belief that individuals have the right to decide exactly how their name and/or business title is displayed to the world. While Google believes that it is the ultimate public record, we will never really know how the Search engines algorithm decided that those embarrassing hyperlinks are the most relevant and condemning.
Just how Online Reputation Management Works
Around the highest level attempting to reverse slanderous links may require the acquisition of the best firm such as Rexxfield. The main trouble with this is those that are making the incorrect, poor, or slanderous statements can find a myriad of locations to make other content. You could be chasing the proverbial never-ending nightmare posting.
Other instances may be corrected with a few emails and correspondence to the correct individuals. While the most frequent and cost effective manner in which to execute Online Reputation Management is with Search Engine Optimization including content creation using Google’s strategies against the “unscrupulous poster”, deeply burying the negative links, with new relevant content.
There are many ways to start this, some more ethical than other people. The bottom line is to push the damaging links and posts to the “Google Ghetto”, aka: Page 2 plus beyond.
Online Reputation Management with Reviews
With regards to Product and Business Reviews – unfortunately, most companies and products will at some point experience the effect of reputation damage from an internet review. In the vast world of the internet, it is not difficult for an unfavorable review to go viral and damage your company’s reputation, which can lead to a decline in business revenue. The good news… with the right methods and techniques, you can effectively fight against this negative publicity.
And to be quite blunt… A customer that had a negative experience with your business or product will leap through as many fiery hoops necessary to hurt your reputation online. Your happy customers will continue to patronize your business, but will not necessarily leap through hoops to post positive remarks (which will in effect offset the particular negatives). This is the dilemma, this is where popularity management comes in.
What Would Search engines do?
Here is a recent Google declaration on Online Reputation Management:
“Our goal is to help people find related information. So , we don’t condone reputation management campaigns that try to hide relevant information. While absolutely nothing is in our guidelines that explicitly forbids reputation management, if we uncover link schemes or other violations, we reserve the right to take action in response. We are constantly working to improve our methods to ensure people find the most relevant information possible for their searches. ”
In summary: If left to occur naturally, the negative post will far outweigh the positives. It is necessary to have an On the web Reputation Management Campaign on the prepared at all times. Whether you do it your self or contract the service away, it needs to be done. Protect your own reputation, protect your business, protect your income.