The Hairdressers Love Affair With GHD Hair Hair straighteners

GHD (Good Hair Days) originally took the hairdressing industry by storm shortly after the start of the new millennium; the GHD styler was an overnight success with both hairdressers and hair salon clients. The reason for this was simple, the particular GHD styler was far too better than any other styling tool on the market plus female clients and hairdressers had been amazed the results they could achieve. Significantly speeding up the time it took to get a clients hair perfectly straight, and straight, straighter that they could ever get the hair just by blow drying or using an alternative hair straightener. GHD took an unique approach to building right now there image by solely associating themselves with hair salon’s and hairdresser, positioning itself as a professional design tool, used by professional hairdressers.

Through this salon only approach GHD and hairdressers have built up a two way loyalty programme. Any hairdressing salon or hairdresser worth its salt would not be seen dead using anything but a GHD styler on there clients. So much to ensure that hairdressers seem to have an almost snobbish attitude to other hair stylers. Have you noticed that I keep referring to them as GHD IV stylers? That is because ghds are no longer about just getting your hair straight, hence ghds significant effort in re-branding this tool as styler, rather than a “Hair Straightener”. The GHD styler has boundless versatility, which has empowered hairdresser all over the world. Providing them with the ability to really express and flaunt there creative talents to there clients. With a little bit of practice and imagination, hair stylist can add volume, texture, definition, curls and waves to dramatically crate a whole need look for there client using the GHD styler.

GHDs are a significant progression from the traditional hair straighteners or stylers that people may have seen in there local hair salon in the 1990’s, which more resembles medieval torture devices. GHD not only deliver the results hairdresser want for there clients, but the whole brand image of GHD ties in perfectly with a fashion orientated industry such as hairdressing, the brand itself was recently listed in a book of the world coolest 100 brands. Not bad for something which is only seven year old. The GHD stylers is a woman must have, no1 styling accessory, the sole gift she wants for her birthday, for Christmas. You should see the look on the lady’s faces within our salon when there boyfriend/husband or father dares to suggest that she buy’s a regular brand of hair straighteners for half the price. Sure enough, the red mist descends and they soon step back into line.

The GHD development of there brand is a true blueprint for any new product trying to force its way into the market, looking to grab the attention of the public, to create a buzz, to become an iconic brand. GHD have shown unwavering support to roots – the professional hairdresser. When other companies would have given into temptation and sold out for a rapid buck to the large national together with multinational retail store, GHD has was fast. They appreciate the important role the professional hairdresser has played in making there brand become the powerhouse it offers and driving into further ahead. Even now that the brand has become founded, the partnership shows no hint of slowing down, if anything this particular love affair is becoming even stronger.

GHD are also making in hairdressers development and education. GHD have create an exclusive GHD expert our inside U. K. where some of the places very best hairdressers share there strategies, product knowledge and Ghd hair styling techniques with Ghd salon hairdressers. They host fun, inspiring, hands on lifestyle seminars to help hairdresser better understand the needs of there clients and have open eight regional Babyliss flat Academies offering educational courses throughout classic cutting, Avant Garde styling, catwalk styling, portfolio building and even running your photo shoot.

On top of all of this they have also introduces there own yearly awards night, this many years awards were held at the swanky cafe Royal in London. It featured ten categories, rewarding excellence and creative imagination in categories including creative style, innovation, catwalk styling, retail plus marketing. I was lucky enough to be nominated for one of these awards working for Novedad Greco Hair Salon for a second yr in a row. Unfortunately, I failed to win this year either – daytime robbery if you ask me… ha-ha… but I’m not bitter, since the whole event was great fun and even real true motivator to try actually harder next year – I will be back next year.
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Fingers crossed. The day bundled a champagne reception, followed by some sort of 3 course meal, the honors presentation and them a glitzy after show party, which included a selective look at the “GHD Directive” art team’s new collection “Heavenly Creature”.

As being the GHD brand continues to grow so will it relationship with the professional hairdresser. There are rumours that GHD may turns its back on the salon and start introducing the brand into supermarkets and even high street retailers. I do hope that it is just a rumour, because GHD possess proved, that you can build a successful all over the world hair care brand through being a fully professional salon only product. Therefore i hope for now and in the future most of us have a Good Hair Day.


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