Great Digital Marketing Is Like Dating

Whenever you read the next sentence, which topic are we talking about, Marketing or Dating? Think of something that makes everyone a little bit nervous, anxious, excited and hacks usually think they’re proficient at it, but aren’t. If you suspected dating, you’re correct. If you guessed digital marketing, you’re correct. Is actually interesting how similar these two really are, because usually, getting someone to venture out on a date with you requires good marketing.

There is a concept called The Draw, Comfort, and Close that was discussed in detail in Digital or Passing away, and this will provide a sneak critique into the process of great digital advertising, or for those that are interested, better success at dating.

The concept of content is thrown around a lot these days, but having constant interesting content will certainly set you apart.


To get anyone interested in what you can sell, you need to be able to Draw your market in and get them interested in what you are selling.

Great Digital Marketing: This may be an offer, showcase of value, or even your brand. Also, keeping everything fresh is key.

Great Adult dating: How you look, what you are wearing and maybe your perfume/cologne(much like digital marketing, too much is too much). Fresh new is also important here, and Brut 33 smells old because it is previous.


Once you have them fascinated, you need to make them feel comfortable with what most likely selling.

Great Digital Marketing: Provide supporting landing and sales web pages, credibility from media sources, recommendations, price comparisons and customer rankings.

Great Dating: You know how to have a conversation that allows your date to get at know you. You’re a nice person, you come from a good background, you actually have friends and they are good people. A good sense of humor won’t hurt possibly.


OK, you have them interested and they are feeling very comfy, but how do you close the sale?

Great Digital Marketing: Easy following steps, rockstar customer service, simple peruse process that continues to make the customer comfortable along the way. If the close is not a sale through e-commerce, the next steps should be as easy as picking up the phone and speaking to someone immediately, or filling out a submission form to provide them what they want.

Great Dating: This is obviously a bit more sensitive but if somebody is interested and feels comfortable, after that just ask for the date. Really that simple.

When you look at digital advertising in this way, it doesn’t seem so daunting.
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In fact , it should probably seem as simple as dating. If you find dating difficult, it can probably because you are missing several parts of the Draw, Comfort, plus Close so fix them the simplest way you can.


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